ByDzyne remains operational and focused on serving our Brand Ambassadors throughout
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Founded in 2019 The ByDzyne team is formed by industry professionals who
have achieved the most prestigious accolades in their respective fields over
the last 25 years.
To create a global home for Customers and Brand Ambassadors by connecting people through innovative, on-trend products that inspire personal and professional growth.
To leave a legacy of innovation through
a global movement that’s always evolving, empowering you with the freedom to
shape your own path.
Meet the Executive Team
A diverse team of seasoned leaders with proven success across business, technology, wellness, and sales. United by passion, strategy, and a shared global vision, they are committed to helping others achieve lasting success.
Nat & Chanida Puranaputra
Co-Founders / Chairman & Chairwoman
Full Bio
Sophia Wong
Co-Founder & President
Full Bio
Chad & Nattida Chonga
Co-Founders / Chief of Corporate Strategy & Chief of Creative Strategy
Full Bio
Dave Phelps
Executive Vice President of Global Sales
Full Bio
Nathan Puranaputra
Director of People Operations
Full Bio
YOU are the inspiration. BYDZYNE is the legacy.
Gary Fichardt
Director of Forex Trading, MTI®
SMA Advisory Board Member
Full Bio
Cheryl Coco
Online Marketing Advisory Board Member
Full Bio
Nat & Chanida Puranaputra
Co-Founders / Chairman & Chairwoman
Nat &Chanida are globally recognized leaders in direct sales, with over 40 years of combined experience. They've inspired thousands to achieve financial growth and personal success. From Thailand, they’ve held top positions and led massive international sales organizations, earning global accolades, including being ranked the #2 earners in the industry worldwide.
Their passion for empowering others has taken them to over 25 countries, with training materials translated into 10+ languages. Through strong systems and support, they continue to help teams thrive—especially across Southeast Asia. Their mission is clear: help others live with purpose and reach financial freedom.
Sophia Wong
Co-Founder & President
Sophia brings 22+ years of leadership in technology, finance, and international business. She co-founded PMC.com—one of the world’s largest digital media firms—and later led a global wellness brand spanning 10+ countries in supplements, body care, and essential oils.
Her journey from humble beginnings to industry success fuels her drive to help others rise above limitations. A proven leader in direct sales, Sophia is committed to empowering people to achieve financial and lifestyle breakthroughs, using her experience as a blueprint for success.
Chad & Nattida Chonga
Co-Founders / Chief of Corporate Strategy & Chief of Creative Strategy
Chad & Nattida are industry leaders known for their energy, creativity, and innovation. With over 33 years of combined experience, they’ve built thriving sales organizations across the USA, Asia, Europe, and Australia. Early in their careers, they gained global recognition—ranking #4 worldwide and Nattida as the #1 Female Millennial in Network Marketing.
They are passionate mentors, trainers, and team-builders with a natural gift for motivating others. Their fun and results-driven approach helps people exceed their goals, while their long-term vision is to build a legacy through ByDzyne that transforms lives around the world.
Dave Phelps
Executive Vice President of Global Sales
Dave Phelps began his career as an international commercial lawyer with Baker & McKenzie, handling global transactions, intellectual property, mergers, and infrastructure deals. He later transitioned into Network Marketing, where he held key executive roles in five billion-dollar companies.
Known for his charisma and expertise, Dave has led corporate strategy, sales development, and global expansion across Asia, Europe, Latin America, and North America. At ByDzyne, his mission is to build sustainable growth and inspire individuals to achieve both personal and professional success.
Nathan Puranaputra
Director of People Operations
With over 20 years in Network Marketing and 15+ years in leadership development, Nathan Puranaputra has dedicated his life to empowering people and shaping teams. He’s an expert in communication, equity, and organizational growth.
Nathan has also served in roles across education and nonprofits, improving underserved communities through leadership and inclusion. At ByDzyne, he focuses on building a strong internal culture, ensuring every person feels valued, seen, and equipped for long-term success.
Gary Fichardt
Director of Forex Trading, MTI® SMA Advisory Board Member
Gary “FXBigDog” Fichardt has been a leader in Forex trading since 1995. From managing trading desks of 60+ professionals to educating thousands, Gary's deep market knowledge and problem-solving skills have made him a respected voice in the industry.
Now, at ByDzyne, he helps aspiring traders gain real-world skills and consistency through expert training. His journey—from setbacks to mastery—drives his mission to teach others how to succeed in the dynamic world of forex.
Cheryl Coco
Online Marketing Advisory Board Member
Cheryl is a marketing expert, author, and speaker who’s helped thousands succeed in digital business. With a strong foundation in Network Marketing and online strategy, she’s trained global teams and generated millions of leads through proven methods.
Now focused on AI-powered tools and future-forward marketing, Cheryl brings her vision and expertise to ByDzyne. Her goal is simple: help others grow their networks, master online systems, and thrive in the modern digital landscape.